Honda is going to be coming out it’s first-ever advertisements in connection with a recall in the usa, it’s been released. The commercials will motivate Honda users with automobiles built with possibly defective Takata air bags to have their vehicles repaired. This specific comes after deadly incidents connected to the defective air bags, and it is a pace to attempt and make certain further accidents or fatalities do no occur. The advertisements will release on March 16, and will likely be incorporated on the radio as well as in newspapers.
With these commercials, Honda will state those who own the Takata air bag problem, and will be stimulating them to obtain the required parts changed. As outlined by Bloomberg, the advertisements will likely be demonstrated more than 120 newspapers in america, and on the radio in more than 110 Spanish as well as English market segments in the united states. It’s not apparent for just how long the advertising campaign will run.
The problem revolves around the Takata air bag, which if faulty could end up propelling metal shrapnel at the passenger when the bag deploys during a wreck. Those metal shards can then injure the driver or passengers. This problem has been linked to five deaths. High humidity levels are believed to contribute to the problem.
In early June, Honda was hit with a record fine because it did not properly report data to the government on the injuries and deaths that could be related to troubles with its cars. The omissions came to light because of the Takata air bag issues, and resulted in both a $70 million fine and careful government oversight to make sure the problem doesn’t happen again.