HTC High-Tech Computer Corporation, has come up with a replacement scheme within first 12 months for those who have bought the new HTC One M9 smartphone in the US.

For all of those “uh oh!” (or rather, “oh sh*t!”) moments—dropping your phone onto the sidewalk or into a toilet—HTC is there for you.

Just contact customer support (over the phone or via online chat) and choose your shipping option: Next-business-day replacement with a $299 credit card hold until HTC receives the damaged phone, or send the broken gadget with a prepaid label and get a new one within two days of HTC’s receipt.

With a fresh phone in hand, simply insert your SIM card (from the old phone or a new carrier) and follow the on-screen prompts. Regular pre-accident backups will make it easy to restore settings, messages, contacts, and files from the cloud.

“With the HTC One M9, we didn’t stop with creating an award-winning smartphone and amazing user experience,” HTC Americas president Jason Mackenzie said in a statement. “We created an innovative new program that ensures the best phone on the market stays that way.”

The upcoming One M9 has been rumored for an April 9 release in two variants—one with a 5-inch display and one with a 5.5-inch display—and three color options. It will also probably run HTC’s custom Sense 7 version of Android, as well as sporting a Snapdragon 810 processor and Adreno 430 graphics.

Reports also tip 3GB of RAM, 32GB of storage, a 20-megapixel rear shooter and 13-megapixel front camera, both with 4K video capabilities.

Carrying such precious cargo can be stressful, but HTC’s new policy aims to eliminate that fear.

“We want our customers to have the confidence to use their new HTC One and the peace of mind that HTC has your back if something unfortunate happens to it,” Mackenzie said.

Consumers who don’t take advantage of UH OH Protection within the first year will receive $100 toward the purchase of a future HTC One.
Tune in at noon to a live-streaming Q&A with Mackenzie, as he shares more details about the UH OH Protection program.